Digital Marketing Specialist
I build profitable ad campaigns backed by data. Google Ads, Meta Ads, and analytics that actually move the needle for B2B and e-commerce businesses.
50+ SMBs served
Started in operations, found my edge in paid media strategy. From Convertion tracking, to Landing Page development to full ad strategies for lead generation.
5+ years experience
Built campaigns from zero to profitable across Google and Meta platforms.
$15M+ ad spend
Managed budgets for B2B SaaS, e-commerce, and fintech clients consistently.
Services
What I do for your business
Campaigns that convert at scale across all Google ad formats.
Ads
Google Ads mastery
Search, Display, Shopping, YouTube, and remarketing campaigns.
Ads
Meta Ads expertise
Facebook, Instagram, lead gen, retargeting, and lookalike audiences.
Tracking
Collecting Data
GA4, GTM, conversion tracking, and proper data layer setup.
Analysis
Data-Driven Optimization
A/B testing, funnel analysis, statistical analysis, custom dashboard reports.
Work
Results speak louder
Here's what happens when strategy meets execution.
SaaS growth sprint
+156% conversions in 90 days
Google Ads
Conversion optimization
B2B SaaS
E-commerce turnaround
+89% ROAS improvement
Meta Ads
Audience targeting
E-commerce
Fintech attribution fix
+42% accurate tracking
GA4
Data analysis
Python/SQL
What clients say
Real feedback from real businesses.
“He turned our ad spend into actual revenue. The data analysis piece is what set him apart from every other media buyer we’ve worked with.”
Marcus Chen
CMO, TechFlow
Connect
Let's talk
Ready to build something that works? Reach out and we’ll figure out the next move together.
Send me a message
letscollaborate@vanda.mx
LinkedIn
Connect with me
linkedin.com/in/victorvanda
Location
Mexico City, Mexico.
Hybrid & Remote available.
Location
Mexico City, Mexico. Remote available.
Email
hello@performancemarketing.com
hello@performancemarketing.com
View work
About me
Services
Case studies
Tools
Testimonials
Contact me
LinkedIn
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